Kreeva Lifestyle

Kreeva Lifestyle is an Indian fashion brand, renowned for its sophisticated blend of traditional and contemporary ethnic wear for women. Their expansive product lineup includes everything from sarees and lehengas to salwar suits and gowns, tailored for weddings, festivals, and other formal occasions. The brand is celebrated for its vibrant designs, premium fabrics, and meticulous craftsmanship.

Kreeva Lifestyle has successfully expanded its reach beyond India, establishing a significant presence in international markets such as the United States, Canada, the United Kingdom, and the Middle East. This global footprint allows them to cater to a diverse customer base, offering exquisite Indian fashion through their online platform to enthusiasts around the world.

CATEGORY: Development

SOFTWARE: Magento 2, Custom ERP, Figma

SERVICES: UI/UX Design, Software Development, Performance Optimization, ERP Integration, AWS

WEBSITE: https://www.kreeva.com

Prior to partnering with Siya Digital, Kreeva.com faced significant challenges with its e-commerce platform development. Initially, the project was outsourced to freelancers charged with building the online store on Magento 2. Unfortunately, these freelancers did not follow Magento’s established best practices, which led to a series of critical issues. The site experienced frequent downtimes and underperformed dramatically during periods of high traffic, drastically compromising the customer experience and negatively impacting sales.

Furthermore, a major oversight in the initial setup was the lack of integration between the e-commerce platform and a custom ERP system. This disconnect resulted in inefficient operations, data inconsistencies, and hindered Kreeva.com’s ability to scale effectively and manage inventory and customer information seamlessly.

To tackle the challenges faced by Kreeva.com, Siya Digital was brought on board to transform and optimize the e-commerce platform. Their initial approach involved a meticulous audit of the existing website code coupled with a thorough analysis based on Core Web Vitals. This dual assessment allowed Siya Digital to pinpoint critical performance bottlenecks that were impacting the site’s functionality.

Equipped with these insights, Siya Digital embarked on a comprehensive overhaul of Kreeva.com. The revamp encompassed several key areas:

Backend Revamp:

Code Refactoring: Siya Digital refined the existing codebase, ensuring adherence to Magento’s best practices, thus enhancing the platform’s security, scalability, and performance.
Performance Optimization: By addressing the identified bottlenecks, Siya Digital significantly improved the site’s load times and responsiveness, ensuring stability even under high traffic conditions.

Frontend Redesign:

User Interface Enhancements: The website underwent a complete redesign focused on improving the user experience. The new design was tailored to be more intuitive, visually appealing, and user-friendly, facilitating easier navigation and customer engagement.
Core Web Vitals Optimization: Special attention was given to optimizing the website’s Core Web Vitals, crucial for enhancing overall web presence and boosting SEO rankings.

Seamless Integration of ERP System:

Custom ERP Integration: Recognizing the absence of integration between the e-commerce platform and the ERP system as a critical gap, Siya Digital implemented a bespoke solution to bridge this. This integration facilitated real-time data flow between systems, improving inventory management, order processing, and overall operational efficiency.

Continuous Improvement and Support:

Proactive Monitoring: With new systems in place, Siya Digital established proactive monitoring protocols to swiftly detect and address any arising issues, preventing potential downtimes.
Ongoing Support: Siya Digital committed to providing continuous support and regular updates to ensure the platform remains robust and aligned with evolving business needs and technological advancements.

Through these strategic initiatives, Siya Digital not only resolved existing issues but also enhanced Kreeva.com’s infrastructure, positioning the brand for improved customer satisfaction and future growth.

overhaul of Kreeva.com. This included not only revamping the backend to improve performance and stability but also redesigning the website to enhance user experience and engagement.

Partnering with Siya Digital transformed our e-commerce capabilities, boosting our daily orders tenfold and dramatically enhancing site reliability—highly recommended for any business aiming to succeed online!– MANTHAN

The comprehensive overhaul of Kreeva.com by Siya Digital yielded remarkable results, transforming the website into a robust and dynamic e-commerce platform. Here are the key outcomes of the initiative:

Enhanced Performance:

Increased Site Speed: The optimization of backend code and resolution of performance bottlenecks led to significantly faster page load times, enhancing the overall user experience.
Stable Operations During Peak Traffic: The website now handles high traffic volumes effortlessly, maintaining stability and performance during critical sales periods and promotions, which previously led to downtimes.

Improved User Experience:

Revamped User Interface: The redesigned interface offers users a more intuitive and engaging shopping experience, with easier navigation and a cleaner, more attractive design.
Positive User Feedback: Post-launch metrics showed a significant increase in customer satisfaction scores, and user feedback highlighted the improved ease of use and aesthetic appeal of the site.

Increased Sales and Engagement:

Higher Conversion Rates: Enhanced site performance and user experience improvements led to an increase in conversion rates, reflecting greater customer trust and satisfaction.
Reduced Bounce Rate: The engaging and responsive design contributed to a lower bounce rate, keeping users on the site longer and encouraging deeper exploration of Kreeva.com’s offerings.

Seamless Integration and Operation:

Efficient Inventory and Order Management: The integration with the custom ERP system streamlined operations, allowing for real-time inventory updates and smoother order processing, which minimized errors and delays.
Data Synchronization: Continuous synchronization between the e-commerce platform and ERP systems ensured accuracy and consistency in customer and inventory data across all channels.

Scalability and Future Growth:

Ready for Expansion: The infrastructure improvements and cloud solutions implemented provide a scalable foundation that supports future growth and the addition of new features or expansions into new markets.
Ongoing Improvements: Siya Digital’s commitment to continuous monitoring and regular updates keeps the platform at the forefront of technology trends, ensuring Kreeva.com remains competitive and adaptable to changing market demands.

Conclusion

The collaboration with Siya Digital was a turning point for Kreeva, allowing them to overcome the technical hurdles of their initial Magento 2 setup. The successful redevelopment of their e-commerce platform not only enhanced their operational capabilities but also significantly expanded their market presence. This case study underscores the critical importance of adhering to e-commerce development best practices and the profound impact of technical proficiency on a business’s success.